Are you reaching your target audience with an effective marketing and communications strategy? Would you like to increase your sales, enhance your brand/business profile, or engage with your customers without having to hire a full-time marketing manager?
Whether you’re a jewellery business with 20 staff or a sole-trading interior designer, every business benefits from good marketing. Marketing can help you reach your target audience, boost your customer base, and ultimately increase your bottom line. Marketing isn’t just large advertising campaigns and attractive logos, it’s a vital part of effective business operations.
What’s YOUR story?
The best marketing tells a story about your business and gives your customers a reason to purchase from you instead of the competition. Ask yourself, what is my point-of-difference? What am I passionate about achieving through my business? Marketing can help you attract new customers, focus on satisfying their needs and build lasting relationships. Good marketing requires research, time and appropriate allocation of budget. An investment in identifying and developing your marketing strategy can help you understand buyer behaviour and ultimately, help your business grow.
What falls into the category of marketing?
Marketing is a strategic mix of business activities that work towards a bigger goal of building your brand and business. It’s about identifying and understanding your customers and developing products and services that meet their needs. Marketing is important across many areas of your business, including how your customers are greeted on the phone, your customer service procedures, what your staff wear, what you post online and even your email signature.
What can I hope to achieve?
Effective marketing helps you to examine all aspects of your business, no matter how small, and think about how they affect your customers’ perception of your business. Although marketing takes time, research and analysis, successful marketing can help you increase your bottom line.
The 5 P’s of Marketing
Considering the five P’s of marketing – product, price, promotion, place and people – helps you define your marketing priorities and goals into a plan you can set in motion.
I’d like to develop the marketing side of my business. What should I do?
Contact Robertson Scannell and make a no-obligation appointment to speak with a member of the Marketing Team. We can examine your existing marketing operations and work with you to develop a plan identifying key opportunities to achieve your short- and long-term objectives. We can help you uncover key potential areas for improving your brand profile and reputation through (for example):
- An advertising campaign;
- Developing a social media strategy;
- Creating a media profile;
- Developing marketing collateral; and
- Product placement at events (sponsorship).
Packages are tailored to suit your individual business needs.
Madeleine Tiller – Marketing Manager (BA Print Journalism/Media Production/Communications)
Madeleine has enjoyed an 18-year career in media, public relations, events, marketing and corporate communications in a variety of sectors, including local government, health, not-for-profit, education and business. She is currently studying her Master of Business, specialising in Marketing. In her spare time Madeleine loves musical theatre and has promoted many local productions including: Fiddler on the Roof, First Date, The 25th Annual Putnam County Spelling Bee, Sweeney Todd, Annie and Chitty Chitty Bang Bang. Madeleine loves discovering “the story” behind a business or organisation and working with business owners to develop an effective marketing strategy that reflects their personality and passion.